Publications of Toba Bataknese Culture (Multimodal Analysis of ZONABATAK Instagram Account Uploads)

Marudut Bernadtua Simanjuntak; Ninuk Lustyantie; Ifan Iskandar; Aceng Rahmat; Samsi Setiadi

doi:10.2991/978-94-6463-076-3_22

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Publications of Toba Bataknese Culture (Multimodal Analysis of ZONABATAK Instagram Account Uploads)

Authors

Marudut Bernadtua Simanjuntak¹^{, *}, Ninuk Lustyantie¹, Ifan Iskandar¹, Aceng Rahmat¹, Samsi Setiadi¹

¹Postgraduate Faculty-Applied Linguistic Study, State University of Jakarta, Jakarta, Indonesia

^*Corresponding author. Email: marudutbernadtuasimanjuntak_9906921013@mhs.unj.ac.id

Corresponding Author

Marudut Bernadtua Simanjuntak

Available Online 12 December 2022.

DOI: 10.2991/978-94-6463-076-3_22 How to use a DOI?
Keywords: Digital publication; Toba bataknese; Batak culture; Instagram
Abstract: The existence of social media, such as Instagram, Facebook, and Twitter, makes it easier to promote and introduce a product or work, whether for personal, group, ethnic, or national interests. Especially in a pandemic situation, literary works and regional (traditional) arts and culture, usually shown up in open performances and concerts, cannot be expected to recognize and promote the traditional arts and culture. The Toba Batak tribe, one of the minor tribes in Indonesia, is very significant in culture, literature, art, and local wisdom. By the existence of social media, especially in this study, Instagram can maintain its existence, recognition, and interest in the culture and arts. This study was applied using a qualitative analysis method with a study approach of several uploads on the Instagram account of “Zona Batak”. The results of this study are seen in terms of effectiveness in terms of the number of likes and impressions assessed in terms of placement, semiotics, and messages of local wisdom.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 12 December 2022
ISBN: 10.2991/978-94-6463-076-3_22
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-076-3_22 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Marudut Bernadtua Simanjuntak
AU  - Ninuk Lustyantie
AU  - Ifan Iskandar
AU  - Aceng Rahmat
AU  - Samsi Setiadi
PY  - 2022
DA  - 2022/12/12
TI  - Publications of Toba Bataknese Culture (Multimodal Analysis of ZONABATAK Instagram Account Uploads)
BT  - Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
PB  - Atlantis Press
SP  - 301
EP  - 309
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-076-3_22
DO  - 10.2991/978-94-6463-076-3_22
ID  - Simanjuntak2022
ER  -

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