Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

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Green Innovation in Marketing Research: A Systematic Literature Review and Bibliometric Analysis

Authors
Yunita Budi Rahayu Silintowe1, 2, *, I. Made Sukresna1
1Faculty of Economics and Business, Universitas Diponegoro, Semarang, Indonesia
2Faculty of Economics and Business, Universitas Kristen Satya Wacana, Salatiga, Indonesia
*Corresponding author. Email: yunitasilintowe@students.undip.ac.id
Corresponding Author
Yunita Budi Rahayu Silintowe
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-076-3_2How to use a DOI?
Keywords
Green Innovation; Eco-Innovation; Marketing; Systematic Literature Review; Bibliometric Analysis
Abstract

This study critically reviews the main perspectives and topics in green innovation in marketing research. The purpose of this article is to provide an in-depth understanding of green innovation from a comprehensive overview, analyzing articles and bibliographic information through a systematic literature review (SLR). This study synthesized and analyzed 95 literature review studies obtained from the Scopus database between 1996 and 2021. There were two methodologies used for the analysis – the first was a literature review by tabulating data using excel sheets and bar charts and the second was a bibliometric review using the RStudio Cloud - Biblioshiny software. The approach taken was to analyze the number of citations, keywords, authors, journals, mapping themes, theories, and research methods. An in-depth analysis of the four main topics was carried out, these are green product, performance, green supply chain, and consumer behavior. Forty-four articles were comprehensively read to be used for discussion in this systematic literature review. Several future research opportunities suggested and discussed in this article were obtained.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
12 December 2022
ISBN
10.2991/978-94-6463-076-3_2
ISSN
2352-5428
DOI
10.2991/978-94-6463-076-3_2How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yunita Budi Rahayu Silintowe
AU  - I. Made Sukresna
PY  - 2022
DA  - 2022/12/12
TI  - Green Innovation in Marketing Research: A Systematic Literature Review and Bibliometric Analysis
BT  - Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
PB  - Atlantis Press
SP  - 4
EP  - 22
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-076-3_2
DO  - 10.2991/978-94-6463-076-3_2
ID  - Silintowe2022
ER  -