Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

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A Case Study of New Era Art Resort & Spa About Its Business Evolution and Coping Strategies with Covid-19

Authors
Tsai-Yu Lai1, Li-Shiue Gau2, *, Chung-Hsing Huang1
1Department of Business Administration, Asia University, Taichung, Taiwan
2Department of Leisure and Recreation Management, Asia University, Taichung, Taiwan
*Corresponding author. Email: lsgau@asia.edu.tw
Corresponding Author
Li-Shiue Gau
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-076-3_25How to use a DOI?
Keywords
New Era Art Resort; Puli; Sun Moon Lake; Tourism; Glamping; Case Study; Covid-19; Strategic Management; Business Model
Abstract

This case study takes the “New Era Art Resort & Spa” as the study case. This research aims to explore the evolution of its business models and managerial strategies used when facing the business crisis caused by Covid-19. For research methods, this study adopts the case study method and inquiry research design along with the application of systems thinking, PEST and industrial analyses, and the SWOT tool. Original data were collected by observing the operation status of the case and interviewing the operators and key managers. Based on the interview, observation results and other secondary data, New Era Art Resort & Spa adjusted its management strategies to target top customers that were willing to pay higher prices for luxury camping where a quieter and more refreshing natural environment was established to stay away from crowds during the epidemic and go sightseeing and consumption in suburban resorts. Additionally, part of the land in the park will be redeveloped to build large-scale commercial villas as a reception and recreational place for business guests and employees. This management strategy will generate financial revenue by selling villas to offset the debt and improve the financial situation. This will help the park to survive the impact of Covid-19.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
12 December 2022
ISBN
10.2991/978-94-6463-076-3_25
ISSN
2352-5428
DOI
10.2991/978-94-6463-076-3_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tsai-Yu Lai
AU  - Li-Shiue Gau
AU  - Chung-Hsing Huang
PY  - 2022
DA  - 2022/12/12
TI  - A Case Study of New Era Art Resort & Spa About Its Business Evolution and Coping Strategies with Covid-19
BT  - Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
PB  - Atlantis Press
SP  - 338
EP  - 345
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-076-3_25
DO  - 10.2991/978-94-6463-076-3_25
ID  - Lai2022
ER  -