Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

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Analysis Adoption e-Commerce SMEs Using Innovation Diffusion Theory Framework (Case Report: Karawang District)

Authors
Lila Setiyani1, *, Dikky Andreansyah1, Rahmat Gunawan1, Arif Maulana Yusuf1, Dudi Awalludin1
1Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma, Karawang, Indonesia
*Corresponding author. Email: lila.setiyani@dosen.rosma.ac.id
Corresponding Author
Lila Setiyani
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-076-3_37How to use a DOI?
Keywords
Adoption of E-commerce; MSMEs; Innovation Diffusion Theory
Abstract

Karawang Regency is one of the regencies in West Java Province with many MSMEs and has much potential to improve the regional economy by increasing MSME productivity. Seeing the rapid growth of MSMEs, it is interesting for researchers to measure the level of e-commerce adoption, especially in Karawang Regency. Therefore, this study aims to conduct a study related to the adoption of e-commerce by business actors, especially MSMEs in the Karawang Regency. The sampling technique used in this research is snowball, with the number of respondents as many as 100 SMEs. This study uses the Innovation Diffusion Theory framework, and this framework identifies seven aspects, namely relative advantage, ease of use, image, visibility, compatibility, demonstrability results, voluntary use of an organization or, in this case, business actors (MSMEs) in implementing, adopting and using technological innovation. Based on the analysis results, only two variables have a significant effect on e-commerce adoption, namely the Complexity and triability variables, because they have a t-statistic value > 1.96 with a p-value < 0.05. Meanwhile, the other three variables, namely relative adaptability, compatibility, and observability, have no significant effect on e-commerce adoption because they have a t-statistic value < 1.96 with a p-value > 0.05.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
12 December 2022
ISBN
10.2991/978-94-6463-076-3_37
ISSN
2352-5428
DOI
10.2991/978-94-6463-076-3_37How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lila Setiyani
AU  - Dikky Andreansyah
AU  - Rahmat Gunawan
AU  - Arif Maulana Yusuf
AU  - Dudi Awalludin
PY  - 2022
DA  - 2022/12/12
TI  - Analysis Adoption e-Commerce SMEs Using Innovation Diffusion Theory Framework (Case Report: Karawang District)
BT  - Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
PB  - Atlantis Press
SP  - 477
EP  - 487
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-076-3_37
DO  - 10.2991/978-94-6463-076-3_37
ID  - Setiyani2022
ER  -