Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

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Developing Business Model Innovation by the Value Proposition Integration in Engineering Consulting Firm

Authors
Ainur Ridho Kurnia Setiawati1, *, Melia Famiola1
1Master Business Administration, School of Business and Management, ITB Bandung, Bandung, Indonesia
*Corresponding author. Email: ainurridho_kurniasetiawati@sbm-itb.ac.id
Corresponding Author
Ainur Ridho Kurnia Setiawati
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-076-3_16How to use a DOI?
Keywords
Business Model; Engineering; Consulting; Innovation
Abstract

The consulting firm’s role has become inevitable because of the scarcity of expertise in most companies in Indonesia. The consulting engineering firm provides study, analysis, and judgment to make a quick and correct decision on their asset. Nevertheless, the requirement is varied between sectors, and thus providing added value by the engineering consulting company is not straightforward. The consulting firm needs to innovate, creating value for the firm and the customer. In the present work, a business innovation model is presented, taking the case from consulting firm. The study uses qualitative research using structural interviews with 12 respondents from different companies. The respondents were previous and potential customers from the power and petrochemical industries. From the analysis using Amit and Zott’s business model innovation framework and value proposition canvas framework by Osterwalder. Both approaches show that a fast delivery through digital reporting, training after project delivery, and shorting the work process by establishing a new business sector (materials testing) are added to the business activities. These are linked, and their governance is set in the new business model value for the customer and expected to add values for the engineering company business.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
12 December 2022
ISBN
10.2991/978-94-6463-076-3_16
ISSN
2352-5428
DOI
10.2991/978-94-6463-076-3_16How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ainur Ridho Kurnia Setiawati
AU  - Melia Famiola
PY  - 2022
DA  - 2022/12/12
TI  - Developing Business Model Innovation by the Value Proposition Integration in Engineering Consulting Firm
BT  - Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
PB  - Atlantis Press
SP  - 230
EP  - 240
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-076-3_16
DO  - 10.2991/978-94-6463-076-3_16
ID  - Setiawati2022
ER  -