Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

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Exploring an E-Commerce Business Model for Pets from the Perspective of Service Blueprints: The Company of Fan Ai Pet

Authors
Tsai-Yu Lai1, Li-Shiue Gau2, *, Chung-Hsing Huang1
1Department of Business Administration, Asia University, Taichung, Taiwan
2Department of Leisure and Recreation Management, Asia University, Taichung, Taiwan
*Corresponding author. Email: lsgau@asia.edu.tw
Corresponding Author
Li-Shiue Gau
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-076-3_28How to use a DOI?
Keywords
Pet; E-Commerce; Service Blueprint; Consumer Journey; App
Abstract

Since the Covid-19 pandemic increased the chance for people to stay indoors, this likely pushed entrepreneurs to use e-commerce platforms for business and led to a higher demand for pets as companions. The primary purpose of this research attempts to construct comprehensive pet e-commerce for the case firm, Fan Ai Pet. The research method uses a heuristic research design, case study method, and applied service blueprint and consumer journey concept. Data collection included available secondary data, observation of the case on the spot, and interviews with the owners of the cases. Using Chewy, Amazon, Alibaba, MOMO, ETMall, playsport.cc, and shop.com as exemplars, creating the e-commerce platform for pet owners will cover sellers and buyers with functions in data mining, cash flow, logistics, and customized consulting. The results showed that three major enterprises would be included: Pet lives, pets passing away, and saving stray dogs foundation. From the perspective of service blueprints, pet products and services include pet food, pet medications and insurance, pet training programs, pet grooming, and pet cremation and funeral services to name a few. Professional consulting and virtual community chatting forums would also be helpful to be included in the platform.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
12 December 2022
ISBN
10.2991/978-94-6463-076-3_28
ISSN
2352-5428
DOI
10.2991/978-94-6463-076-3_28How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tsai-Yu Lai
AU  - Li-Shiue Gau
AU  - Chung-Hsing Huang
PY  - 2022
DA  - 2022/12/12
TI  - Exploring an E-Commerce Business Model for Pets from the Perspective of Service Blueprints: The Company of Fan Ai Pet
BT  - Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
PB  - Atlantis Press
SP  - 370
EP  - 378
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-076-3_28
DO  - 10.2991/978-94-6463-076-3_28
ID  - Lai2022
ER  -