Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)

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Valuation of Internet companies based on user resources perspective

Authors
Ming Qian1, *, Jiali Li1
1Professor, School of Management, Xi an University of Science and Technology, Master s Degree, School of Management, Xi an, University of Science and Technology, Xi an, China
*Corresponding author. Email: 1529956548@qq.com
Corresponding Author
Ming Qian
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-102-9_148How to use a DOI?
Keywords
Value assessment; black-scholes model; Metcalfe model
Abstract

User resources are an important factor in measuring the market position as well as the competitiveness of Internet enterprises, and are the main source of the value of Internet enterprises. This paper overcomes the shortcomings of traditional valuation models and constructs a new real option method based on the real option method combined with Metcalfe's method, which not only reflects the importance of user resources to the value of Internet enterprises, but also quantifies the uncertainty in the dynamic decision-making process of Internet enterprises, providing a new way of thinking and solution for the valuation of Internet enterprises. A comparative analysis of the application of the traditional valuation model of the case enterprises and the new model is also presented as a way to show that the model constructed in this paper is effective and the valuation results are more advantageous compared to the real options model under the traditional method.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
10.2991/978-94-6463-102-9_148
ISSN
2589-4900
DOI
10.2991/978-94-6463-102-9_148How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ming Qian
AU  - Jiali Li
PY  - 2022
DA  - 2022/12/29
TI  - Valuation of Internet companies based on user resources perspective
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 1417
EP  - 1423
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_148
DO  - 10.2991/978-94-6463-102-9_148
ID  - Qian2022
ER  -