Proceedings of the International Conference on Business, Accounting, Management, Banking, Economic Security and Legal Regulation Research (BAMBEL 2021)

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Propaganda and Strategic / Social Communications: Features of Distinction and Actualization of Definition

Authors
Alla Hrebeniuk, Olena Ufimtseva, Valerii Horovyi
Corresponding Author
Alla Hrebeniuk
Available Online 27 August 2021.
DOI
10.2991/aebmr.k.210826.030How to use a DOI?
Keywords
propaganda, strategic communications, social communications, improvement of terminological units, struggle against negative information influences, counteraction to hybrid war
Abstract

In the context of counteracting the hybrid war, targeting the Euro-Atlantic project as a whole, intensifying the fight against destructive propaganda and the need to build effective strategic communications as a mechanism for this fight, the issue of differentiating these concepts and clarifying their essence becomes relevant. The current legislation, available scientific and lexicographical works do not give an unambiguous answer about the peculiarities of propaganda, strategic / social communications. Therefore, the following are in demand: comprehensive study and generalization of all sources related to this issue; critical rethinking of the provisions developed by practitioners and scientists in this field; developing an unambiguous position on the cooperation of the terms «propaganda», «strategic communications», «social communications». In view of this, the article forms arguments in favour of distinguishing these terminological units, taking into account: the characteristics of destructive activities of propaganda, provided by the Strategy of the National Security of Ukraine, Criminal Code of Ukraine, Law of Ukraine «On Condemnation of Communist and National Socialist (Nazi) Totalitarian Regimes in Ukraine and Prohibition of Propaganda of Their Symbols», experts in the field of counteracting external aggression against Ukraine; strategic and social communications, localized by scientists in a constructive way. The results of the study made it possible to develop authorial definitions of these concepts, which correspond to the American approach to the definition of propaganda and strategic communications. Their further use will help synchronize domestic terminology with relevant terminology of the Euro-Atlantic community, develop coherent mechanisms for counteracting hybrid warfare and combating negative information influences.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Business, Accounting, Management, Banking, Economic Security and Legal Regulation Research (BAMBEL 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
27 August 2021
ISBN
10.2991/aebmr.k.210826.030
ISSN
2352-5428
DOI
10.2991/aebmr.k.210826.030How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Alla Hrebeniuk
AU  - Olena Ufimtseva
AU  - Valerii Horovyi
PY  - 2021
DA  - 2021/08/27
TI  - Propaganda and Strategic / Social Communications: Features of Distinction and Actualization of Definition
BT  - Proceedings of the International Conference on Business, Accounting, Management, Banking, Economic Security and Legal Regulation Research (BAMBEL 2021)
PB  - Atlantis Press
SP  - 172
EP  - 176
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210826.030
DO  - 10.2991/aebmr.k.210826.030
ID  - Hrebeniuk2021
ER  -