Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019)

What Influence Chinese Rural Migrant Workers’ Opportunity Identification Level in Tourism Industry

Authors
Wenjun He, Ying Wang, Hui Liu, Jiaxin Qian, Qimeng Zhuang
Corresponding Author
Wenjun He
Available Online May 2019.
DOI
https://doi.org/10.2991/bems-19.2019.7How to use a DOI?
Keywords
Rural tourism; Migrant workers returning to their hometowns; Identification of entrepreneurial opportunities; Structural equation model.
Abstract
The identification of entrepreneurial opportunities is a process that must be experienced before returning migrant workers to make formal entrepreneurial decisions. The ability to judge the maturity of entrepreneurial opportunities will directly affect the effectiveness of entrepreneurial decision-making. This paper is based on the survey data on the factors affecting rural tourism migrant workers' entrepreneurial opportunities. Through factor analysis and structural equation model test, proposing countermeasures to improve the ability of migrant workers to return to rural tourism and entrepreneurship opportunities, in order to provide a path reference for potential returning migrant workers and entrepreneurial migrant workers, thus promoting rural tourism. Entrepreneurial development helps rural revitalization.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
978-94-6252-720-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bems-19.2019.7How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wenjun He
AU  - Ying Wang
AU  - Hui Liu
AU  - Jiaxin Qian
AU  - Qimeng Zhuang
PY  - 2019/05
DA  - 2019/05
TI  - What Influence Chinese Rural Migrant Workers’ Opportunity Identification Level in Tourism Industry
PB  - Atlantis Press
SP  - 42
EP  - 50
SN  - 2352-5428
UR  - https://doi.org/10.2991/bems-19.2019.7
DO  - https://doi.org/10.2991/bems-19.2019.7
ID  - He2019/05
ER  -