Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)

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SWOT Analysis: Utilization of Technology and Innovation in the Sustainability of Trusmi Batik Business in Cirebon Regency, West Java

Authors
Budi Eko Sutjipto1, *, Yati2, Agus Suman3, Hari Wahyono4
1Faculty of Economics, Department of Management, Universitas Negeri Malang
2Faculty of Economics, Department of Economics Education, Universitas Negeri Malang
3Faculty of Cultural Studies, Brawijaya University
4Faculty of Economics, Department of Economics Education, Universitas Negeri Malang
*Corresponding author. Email: budi.eko.fe@um.ac.id
Corresponding Author
Budi Eko Sutjipto
Available Online 23 November 2021.
DOI
10.2991/aebmr.k.211115.008How to use a DOI?
Keywords
SWOT analysis; technology utilization; innovation; business sustainability; batik Trusmi; Cirebon
Abstract

This study aims to analyze the extent of the use of technology and innovation in the sustainability of Trusmi’s batik business, seen from the marketing strategy it does. This type of research is a case study. The subjects in this study were Trusmi batik entrepreneurs. Data were collected through observation, documentation, and semi-structured in-depth interviews. Based on the results of the SWOT analysis, Trusmi’s batik business can take advantage of opportunities by using technology to innovate and create Trusmi’s batik business so that it can continue to exist and be sustainable. The results of this study indicate that the use of technology and innovation has a very significant impact on its sustainability. This can be seen from the many advertisements on social media about the advantages of Trusmi batik and almost all Trusmi batik entrepreneurs have more than one batik showroom and even open branches in certain areas so that this can facilitate access for visitors to buy and collect Trusmi batik easily. Because batik is the embodiment of regional culture, it is recommended that batik activities be included in the Education Curriculum as local content.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
23 November 2021
ISBN
10.2991/aebmr.k.211115.008
ISSN
2352-5428
DOI
10.2991/aebmr.k.211115.008How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Budi Eko Sutjipto
AU  - Yati
AU  - Agus Suman
AU  - Hari Wahyono
PY  - 2021
DA  - 2021/11/23
TI  - SWOT Analysis: Utilization of Technology and Innovation in the Sustainability of Trusmi Batik Business in Cirebon Regency, West Java
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 58
EP  - 63
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.008
DO  - 10.2991/aebmr.k.211115.008
ID  - Sutjipto2021
ER  -