Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)

Applying Business Model Canvas on SMEs as a Business Innovation Strategy Batik Iwatik Balikpapan, East Kalimantan

Authors
Hamdana1, *
1Universitas Negeri Malang
1Universitas Mulia
*Corresponding author. Email: hamdana.2004139@students.um.ac.id
Corresponding Author
Hamdana
Available Online 23 November 2021.
DOI
10.2991/aebmr.k.211115.050How to use a DOI?
Keywords
Batik Iwatik; Business Model Canvas; SWOT Analysis
Abstract

One of the challenges faced by SMEs in running and developing its competitiveness is to increase revenue and sustain. A business model is one of business strategies that can help SMEs to survive and sustain in the industry. This study purpose is to propose a business strategy for Batik Iwatik with designing the business model for them. The business model that the researcher used in this study is Business Model Canvas developed by Alexander Osterwalder. The researcher used a qualitative research method with an interview as a technique of collecting data to create a business model canvas. This study proposed nine elements of the Business Model Canvas and evaluated it using a SWOT analysis tool. The study shows 15 strategic recommendations based on the SWOT analysis and added 13 points to the nine elements of the Business Model Canvas in order to help the owner of Batik Iwatik to use the business model to plan their future business.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
23 November 2021
ISBN
10.2991/aebmr.k.211115.050
ISSN
2352-5428
DOI
10.2991/aebmr.k.211115.050How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hamdana
PY  - 2021
DA  - 2021/11/23
TI  - Applying Business Model Canvas on SMEs as a Business Innovation Strategy Batik Iwatik Balikpapan, East Kalimantan
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 350
EP  - 356
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.050
DO  - 10.2991/aebmr.k.211115.050
ID  - 2021
ER  -