Digital Transformation Through Social Media in Silk Weaving Business: A Case Study in Wajo Regency, South Sulawesi

DOI

10.2991/aebmr.k.211115.012How to use a DOI?

Keywords

Digital Transformation; Social Media; Silk Weaving Business; Wajo Regency; South Sulawesi

Abstract

This study aims to determine the impact of digital transformation through social media on the sustainability of the silk weaving business. This research uses qualitative research, case study approach. The subjects in this study were four silk entrepreneurs. Data collection was carried out in three stages (1) observation, (2) documentation, and (3) semi-structured in-depth interviews. The results show that digital transformation through social media affects the sustainability of the silk weaving business which has a positive impact on the marketing of silk fabrics in Wajo Regency which indirectly has an impact on economic development. This study proposes that the silk weaving business can be used as an educational tour and part of the curriculum in schools which indirectly is a form of cultural preservation because the silk weaving business is the identity of Wajo Regency, South Sulawesi.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Budi Eko Soetjipto
AU  - Andi Annisa Sulolipu
AU  - Hari Wahyono
AU  - Agung Haryono
PY  - 2021
DA  - 2021/11/23
TI  - Digital Transformation Through Social Media in Silk Weaving Business: A Case Study in Wajo Regency, South Sulawesi
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 86
EP  - 90
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.012
DO  - 10.2991/aebmr.k.211115.012
ID  - Soetjipto2021
ER  -