How Green Perceived Value and Green Perceived Risk Influence Customer Loyalty Through Customer Satisfaction
- DOI
- 10.2991/aebmr.k.211115.042How to use a DOI?
- Keywords
- Green Perceived Value; Green Perceived Risk; Customer Loyalty; Customer Satisfaction
- Abstract
The study aims to determine the effect of Green Perceived Valueand perception of green risk towards customer loyalty through customer satisfaction. This research is quantitative research using descriptive research and design explanations. The population in this study was at The Body Shop customers in Malang. The samples taken in this study were 104 respondents. Calculated using Daniel & Terrel. Then the instrument feasibility test uses validity and reliability tests. The analytical techniques use descriptive statistical analysis and partial analytical least squares (PLS). The results showed that Green Perceived Value has positive and significant effect on customer satisfaction, then customer satisfaction has positive and significant effect on customer loyalty, then Green Perceived Value has positive and significant effect on customer loyalty, and Green Perceived Valuehas positive and significant effect on customer loyalty through customer satisfaction, as well as Green Perceived Risk has positive and significant effect on customer satisfaction, therefore, the green risk has negative effect and a significant to customer loyalty, then Green Perceived Risk has positive and significant effect on customer loyalty through customer satisfaction
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Zaqqi Al Amin AU - Titis Shinta Dhewi PY - 2021 DA - 2021/11/23 TI - How Green Perceived Value and Green Perceived Risk Influence Customer Loyalty Through Customer Satisfaction BT - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021) PB - Atlantis Press SP - 285 EP - 290 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211115.042 DO - 10.2991/aebmr.k.211115.042 ID - Amin2021 ER -