The Influence of Brand Awareness and Product Quality on the Repurchase Intention of Teh Botol Sosro Through Trust

A Study on the Residents of Pasuruan Regency

DOI

10.2991/aebmr.k.211115.047How to use a DOI?

Keywords

Brand Awareness; Product Quality; Trust; Repurchase Intention

Abstract

This research aims to determine the influence of brand awareness and product quality on repurchase intention through trust. This research is a quantitative study. The population in this research is the residents of Pasuruan Regency who have ever purchased the products of Teh Botol Sosro. There are 202 respondents serving as the sample in this research. The data analysis technique used is Partial Least Square (PLS). The result of the research shows that brand awareness and product quality are influential on trust and repurchase intention. Brand awareness and product quality have indirect influence on repurchase intention through trust.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Moch. Fatkhur Rohman
AU  - Sopiah
PY  - 2021
DA  - 2021/11/23
TI  - The Influence of Brand Awareness and Product Quality on the Repurchase Intention of Teh Botol Sosro Through Trust
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 323
EP  - 331
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.047
DO  - 10.2991/aebmr.k.211115.047
ID  - Rohman2021
ER  -