Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)

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The Role of Digital Marketing for the Home Convection Industry

Authors
Marcello Hamasias Dwi Greatajoy1, Fiqih Zulfikar Fahmi1, Fresha Kharisma1, *, Hujjatullah Fazlurahman1, Muhammad Fajar Wahyudi Rahman1
1Department of Digital Business, State University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: freshakharisma@unesa.ac.id
Corresponding Author
Fresha Kharisma
Available Online 16 May 2023.
DOI
10.2991/978-94-6463-178-4_5How to use a DOI?
Keywords
Digital Marketing; Home Industry; Convection
Abstract

This research was conducted because it aims to analyze the role of digital marketing on home industry sales. This study uses a qualitative analysis approach. The object of this research is the Home Industry of convection products in the city of Sidoarjo. Data was collected by means of library studies and interviews. The results show that home industry players gain additional knowledge, understanding, and insight as well as basic skills about online marketing.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 May 2023
ISBN
10.2991/978-94-6463-178-4_5
ISSN
2352-5428
DOI
10.2991/978-94-6463-178-4_5How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Marcello Hamasias Dwi Greatajoy
AU  - Fiqih Zulfikar Fahmi
AU  - Fresha Kharisma
AU  - Hujjatullah Fazlurahman
AU  - Muhammad Fajar Wahyudi Rahman
PY  - 2023
DA  - 2023/05/16
TI  - The Role of Digital Marketing for the Home Convection Industry
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)
PB  - Atlantis Press
SP  - 36
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-178-4_5
DO  - 10.2991/978-94-6463-178-4_5
ID  - Greatajoy2023
ER  -