A Study of Customer Relationship Management Application in Electronic Commerce Environment

DOI

10.2991/ceis-16.2016.86How to use a DOI?

Keywords

electronic commerce; customer relationship management (CRM); data mining; system model

Abstract

In addition to the convenience and low cost, more important advantages of electronic commerce are to capture plenty of raw data of customers' buying behaviors, discover the hidden regularity in the complex behaviors based on the classification, processing, statistics and mining of these data, and provide customers with high-quality service centered by technology. This study analyzes the features of customer relationship management in e-commerce environment, put forward e-commerce customer relationship management system model based on data, algorithm and model management, and provides effective solution for the specific application of e-commerce customer relationship management.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ya-Qin Wang
AU  - Yu-Ming Song
PY  - 2016/11
DA  - 2016/11
TI  - A Study of Customer Relationship Management Application in Electronic Commerce Environment
BT  - Proceedings of the 2016 International Conference on Computer Engineering and Information Systems
PB  - Atlantis Press
SP  - 426
EP  - 430
SN  - 2352-538X
UR  - https://doi.org/10.2991/ceis-16.2016.86
DO  - 10.2991/ceis-16.2016.86
ID  - Wang2016/11
ER  -