Proceedings of the 2016 International Conference on Computer Engineering and Information Systems

A Study of Customer Relationship Management Application in Electronic Commerce Environment

Authors
Ya-Qin Wang, Yu-Ming Song
Corresponding Author
Ya-Qin Wang
Available Online November 2016.
DOI
https://doi.org/10.2991/ceis-16.2016.86How to use a DOI?
Keywords
electronic commerce; customer relationship management (CRM); data mining; system model
Abstract
In addition to the convenience and low cost, more important advantages of electronic commerce are to capture plenty of raw data of customers' buying behaviors, discover the hidden regularity in the complex behaviors based on the classification, processing, statistics and mining of these data, and provide customers with high-quality service centered by technology. This study analyzes the features of customer relationship management in e-commerce environment, put forward e-commerce customer relationship management system model based on data, algorithm and model management, and provides effective solution for the specific application of e-commerce customer relationship management.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 International Conference on Computer Engineering and Information Systems
Part of series
Advances in Computer Science Research
Publication Date
November 2016
ISBN
978-94-6252-283-1
ISSN
2352-538X
DOI
https://doi.org/10.2991/ceis-16.2016.86How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ya-Qin Wang
AU  - Yu-Ming Song
PY  - 2016/11
DA  - 2016/11
TI  - A Study of Customer Relationship Management Application in Electronic Commerce Environment
BT  - 2016 International Conference on Computer Engineering and Information Systems
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/ceis-16.2016.86
DO  - https://doi.org/10.2991/ceis-16.2016.86
ID  - Wang2016/11
ER  -