Stdudy on Cultivation Strategy of Customer Loyalty Based on Internet Marketing

DOI

10.2991/citcs.2012.173How to use a DOI?

Keywords

Internet marketing, Customer loyalty, Strategy

Abstract

In internet marketing environment, many businesses have gradually realized that gaining and maintaining customer loyalty is important source of long-term profits. This article firstly elaborates the connotation and importance of customer loyalty in internet marketing environment, then analysis the main factors on the formation of customer loyalty and proposes the strategy of raising the customer loyalty. Finally , the conclusion is given that the customer loyalty doesn't only wins with the technology, but also needs enterprise improve its product and the service progressively and establish the link with customer's emotion by the sincere manner and consummation service.

Copyright

© 2012, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cuimin Zhen
AU  - Shehui Bian
PY  - 2012/11
DA  - 2012/11
TI  - Stdudy on Cultivation Strategy of Customer Loyalty Based on Internet Marketing
BT  - Proceedings of the 2012 National Conference on Information Technology and Computer Science
PB  - Atlantis Press
SP  - 677
EP  - 680
SN  - 1951-6851
UR  - https://doi.org/10.2991/citcs.2012.173
DO  - 10.2991/citcs.2012.173
ID  - Zhen2012/11
ER  -