Research on Brand Value Evaluation Methods of Bank Enterprises
Huali Cai, Fang Wu, Jian Kang, Qi Duan, Yawei Jiang
Available Online August 2016.
- https://doi.org/10.2991/cset-16.2016.77How to use a DOI?
- Brand value evaluation, bank enterprises, multi-cycle excess earnings method
- Brand value evaluation is a very important work in every country such as BrandZ. There are three perspectives, namely financial affairs, brand based market power and consumers. We make a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and make a clear description. At last, we use the method in the bank enterprises.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Huali Cai AU - Fang Wu AU - Jian Kang AU - Qi Duan AU - Yawei Jiang PY - 2016/08 DA - 2016/08 TI - Research on Brand Value Evaluation Methods of Bank Enterprises PB - Atlantis Press SP - 331 EP - 333 SN - 2352-538X UR - https://doi.org/10.2991/cset-16.2016.77 DO - https://doi.org/10.2991/cset-16.2016.77 ID - Cai2016/08 ER -