Proceedings of the 2016 International Conference on Computer Science and Electronic Technology

Research on Brand Value Evaluation Methods of Bank Enterprises

Authors
Huali Cai, Fang Wu, Jian Kang, Qi Duan, Yawei Jiang
Corresponding Author
Huali Cai
Available Online August 2016.
DOI
https://doi.org/10.2991/cset-16.2016.77How to use a DOI?
Keywords
Brand value evaluation, bank enterprises, multi-cycle excess earnings method
Abstract
Brand value evaluation is a very important work in every country such as BrandZ. There are three perspectives, namely financial affairs, brand based market power and consumers. We make a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and make a clear description. At last, we use the method in the bank enterprises.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2016 International Conference on Computer Science and Electronic Technology
Part of series
Advances in Computer Science Research
Publication Date
August 2016
ISBN
978-94-6252-213-8
ISSN
2352-538X
DOI
https://doi.org/10.2991/cset-16.2016.77How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Huali Cai
AU  - Fang Wu
AU  - Jian Kang
AU  - Qi Duan
AU  - Yawei Jiang
PY  - 2016/08
DA  - 2016/08
TI  - Research on Brand Value Evaluation Methods of Bank Enterprises
BT  - 2016 International Conference on Computer Science and Electronic Technology
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/cset-16.2016.77
DO  - https://doi.org/10.2991/cset-16.2016.77
ID  - Cai2016/08
ER  -