Research on Brand Value Evaluation Methods of Bank Enterprises

DOI

10.2991/cset-16.2016.77How to use a DOI?

Keywords

Brand value evaluation, bank enterprises, multi-cycle excess earnings method

Abstract

Brand value evaluation is a very important work in every country such as BrandZ. There are three perspectives, namely financial affairs, brand based market power and consumers. We make a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and make a clear description. At last, we use the method in the bank enterprises.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Huali Cai
AU  - Fang Wu
AU  - Jian Kang
AU  - Qi Duan
AU  - Yawei Jiang
PY  - 2016/08
DA  - 2016/08
TI  - Research on Brand Value Evaluation Methods of Bank Enterprises
BT  - Proceedings of the 2016 International Conference on Computer Science and Electronic Technology
PB  - Atlantis Press
SP  - 331
EP  - 333
SN  - 2352-538X
UR  - https://doi.org/10.2991/cset-16.2016.77
DO  - 10.2991/cset-16.2016.77
ID  - Cai2016/08
ER  -