Proceedings of the 2022 International Conference on Computer Science, Information Engineering and Digital Economy (CSIEDE 2022)

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Research on Online Marketing Strategy of Tibetan Incense Pork Under the Background of “Internet +”

Authors
Zhao Xiao1, Liu Li1, *, Ming Zhu1, Duan KaiBo2, Entao Lin1, Xuemei Liu1, Baimazhuoga3
1School of management, Changchun Institute of Technology, Changchun, China
2School of Mechanical and Electrical Engineering, Changchun Institute of Technology, Changchun, China
3School of management, Changchun Institute of Engineering, Changchun, China
*Corresponding author. Email: li.liu1@outlook.com
Corresponding Author
Liu Li
Available Online 30 December 2022.
DOI
10.2991/978-94-6463-108-1_26How to use a DOI?
Keywords
Internet +; Tibetan incense pork; network marketing; marketing strategy
Abstract

The new Internet form — “Internet +” has broken the conventional Internet model, produced a new network marketing industry, combined with the traditional agriculture, and opened up a new road for the development of “Internet +” agriculture. Under the background of Internet development, the use of network sales has become an important way for enterprises to obtain the market. This paper takes “old uncle home pork” as an example, based on the current situation of Tibetan pork marketing, using the consumer overall model, consumer behavior roulette, Peter model and about consumer network consumption behavior habits survey result discusses the problems existing in the Tibetan pork marketing and reasons, the comprehensive consumer network purchase mechanism model. The paper analyzes the network marketing environment of Tibetan incense pork, analyzes the network marketing strategy selection for enterprises according to the survey results, puts forward the corresponding strategy from the aspects of differentiation, function, addition and resonance, and puts forward the corresponding network marketing safeguard measures according to the strategy.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Computer Science, Information Engineering and Digital Economy (CSIEDE 2022)
Series
Advances in Computer Science Research
Publication Date
30 December 2022
ISBN
10.2991/978-94-6463-108-1_26
ISSN
2352-538X
DOI
10.2991/978-94-6463-108-1_26How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhao Xiao
AU  - Liu Li
AU  - Ming Zhu
AU  - Duan KaiBo
AU  - Entao Lin
AU  - Xuemei Liu
AU  - Baimazhuoga
PY  - 2022
DA  - 2022/12/30
TI  - Research on Online Marketing Strategy of Tibetan Incense Pork Under the Background of “Internet +”
BT  - Proceedings of the 2022 International Conference on Computer Science, Information Engineering and Digital Economy (CSIEDE 2022)
PB  - Atlantis Press
SP  - 227
EP  - 235
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-108-1_26
DO  - 10.2991/978-94-6463-108-1_26
ID  - Xiao2022
ER  -