Visual Application of Fitness Concept Infused in Cigarette Package

DOI

10.2991/978-94-6463-108-1_21How to use a DOI?

Keywords

Visual application; Fitness concept; Fuzzy model

Abstract

Based on the summary of fitness concept and package fitness design, this paper attempts to extract the functional value of fitness concept and use it in cigarette package. Through theoretical combing and case analysis research, a fit packaging design system consisting of 4 main stages is constructed. From the angle of structural fitness and visual fitness, the fitness concept is integrated as a part of cigarette package design. And the scheme is comprehensively evaluated by fuzzy model. The design can attain the end of creating value added for package, confer utility, emotional experience and aesthetic function to the cigarette package, enhance the market competitiveness of the product, and improve the branding awareness of the cigarette with personalized product.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jian Raoa
AU  - Zequn Lib
PY  - 2022
DA  - 2022/12/30
TI  - Visual Application of Fitness Concept Infused in Cigarette Package
BT  - Proceedings of the 2022 International Conference on Computer Science, Information Engineering and Digital Economy (CSIEDE 2022)
PB  - Atlantis Press
SP  - 188
EP  - 195
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-108-1_21
DO  - 10.2991/978-94-6463-108-1_21
ID  - Raoa2022
ER  -