Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)

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Research on the Visual Presentation of Exhibition Brand Design Under the Background of Media Convergence

Authors
Zhizhi Feng1, 2, *
1School of Humanities and Arts, Chongqing University of Science and Technology, No. 20, Da xue cheng East Road, Sha ping ba District, Chongqing, China
2Faculty of Decorative Arts, Silpakorn University, Phra Nakorn District, Bangkok, Thailand
*Corresponding author. Email: fengzhizhi3@gmail.com
Corresponding Author
Zhizhi Feng
Available Online 17 December 2022.
DOI
10.2991/978-94-6463-046-6_104How to use a DOI?
Keywords
Media Convergence; Exhibition Brand Design; Digital; Visual Presentation
Abstract

With the advent of the era of media convergence, new technologies and approaches have brought new opportunities to the visual communication design industry, prompting the entire industry to begin innovative exploration. For design-based exhibition events, media convergence is promoting innovation in all aspects of Brand Design. In this paper, the opportunities and innovations faced under media convergence were elaborated through the analysis of design exhibition Brand Design; the promotion of Brand Design was enriched through the media convergence platform; the design concept was clarified by combining the psychological feelings of the audience to achieve an effective strategy of convergence between traditional media and new media, thus enriching the visual presentation and promoting the purpose of exhibition brand image.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)
Series
Advances in Computer Science Research
Publication Date
17 December 2022
ISBN
10.2991/978-94-6463-046-6_104
ISSN
2352-538X
DOI
10.2991/978-94-6463-046-6_104How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhizhi Feng
PY  - 2022
DA  - 2022/12/17
TI  - Research on the Visual Presentation of Exhibition Brand Design Under the Background of Media Convergence
BT  - Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)
PB  - Atlantis Press
SP  - 911
EP  - 919
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-046-6_104
DO  - 10.2991/978-94-6463-046-6_104
ID  - Feng2022
ER  -