Proceedings of the 2015 International Conference on Cultivating Undergraduate Entrepreneurship and Management Engineering

Entrepreneurial Risk Perception and Entrepreneurial Decision: the Moderating Effect of Entrepreneurial Self-efficacy

Authors
Kunshu Ma, Botao Yan
Corresponding Author
Kunshu Ma
Available Online June 2015.
DOI
https://doi.org/10.2991/cueme-15.2015.13How to use a DOI?
Keywords
entrepreneurial risk perception; entrepreneurial self-efficacy; entrepreneurial decision making
Abstract
Entrepreneurial self-efficacy plays a significant role in entrepreneurial behavior process, which attracts more and more academic attention but keep its influence mechanism to be further discovered. The influence of entrepreneurial self-efficacy on entrepreneurial risk decision is discussed based on entrepreneurial decision and entrepreneurial self-efficacy related theories. This empirical study demonstrates that: i) entrepreneurial self-efficacy has positive effect on entrepreneurial decision; and ii) entrepreneurial self-efficacy has moderating effect on entrepreneurial risk propensity and entrepreneurial decision.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Kunshu Ma
AU  - Botao Yan
PY  - 2015/06
DA  - 2015/06
TI  - Entrepreneurial Risk Perception and Entrepreneurial Decision: the Moderating Effect of Entrepreneurial Self-efficacy
BT  - Proceedings of the 2015 International Conference on Cultivating Undergraduate Entrepreneurship and Management Engineering
PB  - Atlantis Press
SP  - 61
EP  - 65
SN  - 2352-5428
UR  - https://doi.org/10.2991/cueme-15.2015.13
DO  - https://doi.org/10.2991/cueme-15.2015.13
ID  - Ma2015/06
ER  -