Entrepreneurial Risk Perception and Entrepreneurial Decision: the Moderating Effect of Entrepreneurial Self-efficacy
Kunshu Ma, Botao Yan
Available Online June 2015.
- https://doi.org/10.2991/cueme-15.2015.13How to use a DOI?
- entrepreneurial risk perception; entrepreneurial self-efficacy; entrepreneurial decision making
- Entrepreneurial self-efficacy plays a significant role in entrepreneurial behavior process, which attracts more and more academic attention but keep its influence mechanism to be further discovered. The influence of entrepreneurial self-efficacy on entrepreneurial risk decision is discussed based on entrepreneurial decision and entrepreneurial self-efficacy related theories. This empirical study demonstrates that: i) entrepreneurial self-efficacy has positive effect on entrepreneurial decision; and ii) entrepreneurial self-efficacy has moderating effect on entrepreneurial risk propensity and entrepreneurial decision.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Kunshu Ma AU - Botao Yan PY - 2015/06 DA - 2015/06 TI - Entrepreneurial Risk Perception and Entrepreneurial Decision: the Moderating Effect of Entrepreneurial Self-efficacy BT - Proceedings of the 2015 International Conference on Cultivating Undergraduate Entrepreneurship and Management Engineering PB - Atlantis Press SP - 61 EP - 65 SN - 2352-5428 UR - https://doi.org/10.2991/cueme-15.2015.13 DO - https://doi.org/10.2991/cueme-15.2015.13 ID - Ma2015/06 ER -