Change of Customer Concept in Marketing Activities
Available Online November 2018.
- https://doi.org/10.2991/ebmcsr-18.2018.49How to use a DOI?
- Marketing Activities; Customers; Definitions; Change of Concept
- Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xun Li PY - 2018/11 DA - 2018/11 TI - Change of Customer Concept in Marketing Activities BT - 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018) PB - Atlantis Press SP - 257 EP - 260 SN - 2352-5428 UR - https://doi.org/10.2991/ebmcsr-18.2018.49 DO - https://doi.org/10.2991/ebmcsr-18.2018.49 ID - Li2018/11 ER -