Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)

Change of Customer Concept in Marketing Activities

Authors
Xun Li
Corresponding Author
Xun Li
Available Online November 2018.
DOI
https://doi.org/10.2991/ebmcsr-18.2018.49How to use a DOI?
Keywords
Marketing Activities; Customers; Definitions; Change of Concept
Abstract
Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xun Li
PY  - 2018/11
DA  - 2018/11
TI  - Change of Customer Concept in Marketing Activities
BT  - 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 257
EP  - 260
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.49
DO  - https://doi.org/10.2991/ebmcsr-18.2018.49
ID  - Li2018/11
ER  -