Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)

Analysis of Advertising Creativity and Audience Psychology

Authors
Bing Liu, Ruiqiu Pang
Corresponding Author
Bing Liu
Available Online November 2018.
DOI
https://doi.org/10.2991/ebmcsr-18.2018.73How to use a DOI?
Keywords
Creativity, Advertising, Audience, Emotion.
Abstract

Around the advertising creativity and the audience to carry out research, combing the nature and characteristics of advertising creativity, thinking about the audience's theoretical background, clarifying the audience's emotional appeal, consumer psychology, and national culture. The research shows: advertising creativity is not only a means of marketing, but also a carrier of information transmission. In creativity, we should not only grasp the emotional analysis of creative advertising and audience, but also analyze the consumer psychology of the audience. While catering to the audience's national culture, we should integrate modern consciousness and aesthetic ideas to stimulate the audience's consumption effectively. To promote the sale of products, at the same time, to give advertising creative aesthetic connotations, so that it becomes a national cultural connotations of excellent advertising works.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2018
ISBN
978-94-6252-603-7
ISSN
2352-5428
DOI
https://doi.org/10.2991/ebmcsr-18.2018.73How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Bing Liu
AU  - Ruiqiu Pang
PY  - 2018/11
DA  - 2018/11
TI  - Analysis of Advertising Creativity and Audience Psychology
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 378
EP  - 381
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.73
DO  - https://doi.org/10.2991/ebmcsr-18.2018.73
ID  - Liu2018/11
ER  -