Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)

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Research on Digital Transformation Coordination Mechanism of Vehicle Enterprises Based on Tripartite Evolutionary Game Model

Authors
Puchao Li1, Mian Wang1, *
1China Automotive Technology and Research Center Co., Ltd., Tianjin, China
*Corresponding author. Email: wangmian@catarc.ac.cn
Corresponding Author
Mian Wang
Available Online 10 November 2022.
DOI
10.2991/978-94-6463-005-3_42How to use a DOI?
Keywords
digital transformation; tripartite evolutionary game model; government—industry—university—research—consumer
Abstract

Industry-University-Research (IUR) collaboration network is an important driving force for digital transformation. At the same time, under the background of manufacturing service transformation, policy support and consumer demand are crucial to the digital transformation of vehicle enterprises. Therefore, this paper constructs a tripartite evolutionary game model for the digital transformation of government—industry—university—research—consumer which guided by the government, led by the pan-automotive industry bodies, and collaborated with consumers. Combined with numerical simulation analysis, this article examines the factors that influence the choice of digital transformation strategies. The results show that the degree of government guidance is related to the initial willingness of vehicle enterprises and consumers; vehicle enterprises and consumers have asymmetrical influence on each other; the establishment of a digital coordination mechanism needs to play a moderating role of blocking factors. Finally, based on the status quo of digital transformation of our country’s vehicle enterprises, relevant suggestions are given in terms of improving consumers’ willingness and net incomes.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
Series
Atlantis Highlights in Engineering
Publication Date
10 November 2022
ISBN
10.2991/978-94-6463-005-3_42
ISSN
2589-4943
DOI
10.2991/978-94-6463-005-3_42How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Puchao Li
AU  - Mian Wang
PY  - 2022
DA  - 2022/11/10
TI  - Research on Digital Transformation Coordination Mechanism of Vehicle Enterprises Based on Tripartite Evolutionary Game Model
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 427
EP  - 436
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_42
DO  - 10.2991/978-94-6463-005-3_42
ID  - Li2022
ER  -