2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)

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E-commerce Development and Enterprise Innovation: The Moderating Effect of Digital Transformation

Authors
Yiqing Yang1, Qianwen Xu1, *
1School of Business Administration, Zhejiang Gongshang University, Hangzhou, 310000, China
*Corresponding author. Email: 1004856720@qq.com
Corresponding Author
Qianwen Xu
Available Online 25 July 2023.
DOI
10.2991/978-94-6463-210-1_20How to use a DOI?
Keywords
E-commerce; Digital Transformation; Innovation
Abstract

With the continuous development of Internet technology, e-commerce, which is produced by the combination of commerce and Internet technology, has gradually grown and become a new business model. The importance of enterprises to Internet technology has also gradually deepened, and the new business model also has a profound impact on enterprise innovation. Through digital transformation, enterprises can apply Internet technology to daily production and operation activities. This paper selects the data of A-share listed companies to conduct an empirical analysis of e-commerce development and enterprise innovation, and uses digital transformation as a moderating variable. It is concluded that the development of e-commerce has an obvious promoting effect on enterprise innovation. The digital transformation has strengthened the positive effect of e-commerce and enterprise innovation. It also provides suggestions for promoting enterprise innovation, e-commerce development and accelerating digital transformation.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
Series
Atlantis Highlights in Engineering
Publication Date
25 July 2023
ISBN
10.2991/978-94-6463-210-1_20
ISSN
2589-4943
DOI
10.2991/978-94-6463-210-1_20How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiqing Yang
AU  - Qianwen Xu
PY  - 2023
DA  - 2023/07/25
TI  - E-commerce Development and Enterprise Innovation: The Moderating Effect of Digital Transformation
BT  - 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
PB  - Atlantis Press
SP  - 156
EP  - 164
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-210-1_20
DO  - 10.2991/978-94-6463-210-1_20
ID  - Yang2023
ER  -