Research on the Convergence Characteristics of Customer Consumption Behavior and Consumption Culture

DOI

10.2991/edmi-19.2019.53How to use a DOI?

Keywords

Customer consumption behavior, consumer culture, assimilation characteristics.

Abstract

With the rapid development of the Internet, online shopping is becoming more and more prosperous. More and more customers shuttle between physical stores and online stores to conduct consumer behavior and become dual-channel customers. Based on the convergence characteristics of consumer behavior and consumer culture, the author carries out the research. The author believes that there are three major conflicts in the consumption psychology of the middle class in China: the conflict between Chinese traditional culture and Western culture. The conflict between romantic ethics and realistic rationality; the conflict between taste and taste. Research shows that channel selection, channel evaluation and channel retention are the main consumer behaviors of dual channel customers. The cultural differences between countries and nations are no longer the most important variables to explain the differences in consumer behavior.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaotang Zhao
AU  - Jing Wang
PY  - 2019/08
DA  - 2019/08
TI  - Research on the Convergence Characteristics of Customer Consumption Behavior and Consumption Culture
BT  - Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019)
PB  - Atlantis Press
SP  - 322
EP  - 326
SN  - 2352-5428
UR  - https://doi.org/10.2991/edmi-19.2019.53
DO  - 10.2991/edmi-19.2019.53
ID  - Zhao2019/08
ER  -