Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)

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Microblog Public Opinion Dynamic Evolution with SIRL Model in the Background of Micro-era

Based on Multi-agent Modeling and Simulation

Authors
Xiaoting Yang1, Baosheng Zhang1, *
1School of Management, Harbin Normal University, Harbin, China
*Corresponding author. Email: 155173428@163.com
Corresponding Author
Baosheng Zhang
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-024-4_109How to use a DOI?
Keywords
SIRL model; Microblog public opinion; Multi-agent modeling
Abstract

In the context of the micro-era, microblog public opinion has become a new field of network public opinion. Correctly grasping the trend of microblog public opinion is helpful for governance of public opinion. Based on the perspective of multi-agent modelling and simulation, this paper adopts an interdisciplinary research method to constructs a SIRL multi-agent microblog public opinion evolution model, and designs the interaction rules of four types of subjects among microblog ordinary users, government, network media and public opinion leaders. Finally, with the help of the Netlogo simulation platform, this paper describes the evolution process and laws of microblog public opinion through the analysis of whether the government is involved, the influence parameters of the media, the influence of public opinion leaders, and the changes in the parameters of attitude and tendencies.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
12 December 2022
ISBN
978-94-6463-024-4
ISSN
2589-4900
DOI
10.2991/978-94-6463-024-4_109How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoting Yang
AU  - Baosheng Zhang
PY  - 2022
DA  - 2022/12/12
TI  - Microblog Public Opinion Dynamic Evolution with SIRL Model in the Background of Micro-era
BT  - Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)
PB  - Atlantis Press
SP  - 1051
EP  - 1062
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-024-4_109
DO  - 10.2991/978-94-6463-024-4_109
ID  - Yang2022
ER  -