The Evolutionary Game Analysis and Simulation Research on E-Commerce Live Broadcast Counterfeit Sales with the Participation of a Third-Party Supervisor

DOI

10.2991/978-94-6463-024-4_11How to use a DOI?

Keywords

e-commerce live broadcast; third-party supervision body; evolutionary game; counterfeit sales

Abstract

In order to explore the impact of the participation of third-party supervision entities on the supervision of counterfeit goods in the e-commerce live broadcast market, an evolutionary game model between the live broadcast merchants and the e-commerce live broadcast platform was constructed, and the behavior of the live broadcast merchants and the e-commerce live broadcast platform was established. The conditions of strategies tending to different stable states, focusing on the analysis of the influence of the third-party supervision body’s discovery of the probability of merchants selling fakes on the results of both parties’ strategy selection. Using matlab to simulate the influence of different parameters such as the probability of merchants selling fake sales by third-party supervisors and the percentage of deposits deducted by non-self-disciplined merchants from the e-commerce live broadcast platform on the evolution results. The results show that as the third-party supervision entity finds that the probability of merchants selling counterfeit products decreases, merchants who live broadcast will choose a self-discipline strategy, and e-commerce live broadcast platforms will choose a non-supervision strategy to increase the corresponding probability. Merchants who live broadcast will choose a non-self-discipline strategy. The live broadcast platform will supervise the merchants who live in the live broadcast. As the third-party supervision body finds that the merchants are selling fake products, it can improve the bad situation of the e-commerce live broadcast market that is rampant. Therefore, live broadcast merchants need to be self-disciplined, e-commerce live broadcast platforms need a high degree of self-inspection, and third-party supervisors need to increase the probability of discovering merchants selling fakes in order to create a safe and civilized shopping environment for consumers.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaohui Zhao
AU  - Yunfu Huo
PY  - 2022
DA  - 2022/12/12
TI  - The Evolutionary Game Analysis and Simulation Research on E-Commerce Live Broadcast Counterfeit Sales with the Participation of a Third-Party Supervisor
BT  - Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)
PB  - Atlantis Press
SP  - 85
EP  - 96
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-024-4_11
DO  - 10.2991/978-94-6463-024-4_11
ID  - Zhao2022
ER  -