The Study of Travel Social Marketing based on Mobile Internet

DOI

10.2991/emim-15.2015.66How to use a DOI?

Keywords

Mobile Internet; Travel social marketing; Travel market; Mobile Internet applications

Abstract

In the field of marketing of tourism products, the rapid development of powerful and innovative social marketing model which has changed the traditional marketing model, Resource information of tourism products through the consumer experience, to use socialmedia for publishing and dissemination, can accelerate the tourism product enterprise brand concept popularization, and influence and promote consumer consumption decision, a catalytic role for the sustainable development of tourism industry

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin Li
AU  - Yu Cao
AU  - Yilei Lu
AU  - Pei Yu
AU  - Xiaoli Tang
PY  - 2015/04
DA  - 2015/04
TI  - The Study of Travel Social Marketing based on Mobile Internet
BT  - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine
PB  - Atlantis Press
SP  - 339
EP  - 343
SN  - 2352-5428
UR  - https://doi.org/10.2991/emim-15.2015.66
DO  - 10.2991/emim-15.2015.66
ID  - Li2015/04
ER  -