The Study of Travel Social Marketing based on Mobile Internet
Authors
Xin Li, Yu Cao, Yilei Lu, Pei Yu, Xiaoli Tang
Corresponding Author
Xin Li
Available Online April 2015.
- DOI
- 10.2991/emim-15.2015.66How to use a DOI?
- Keywords
- Mobile Internet; Travel social marketing; Travel market; Mobile Internet applications
- Abstract
In the field of marketing of tourism products, the rapid development of powerful and innovative social marketing model which has changed the traditional marketing model, Resource information of tourism products through the consumer experience, to use socialmedia for publishing and dissemination, can accelerate the tourism product enterprise brand concept popularization, and influence and promote consumer consumption decision, a catalytic role for the sustainable development of tourism industry
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xin Li AU - Yu Cao AU - Yilei Lu AU - Pei Yu AU - Xiaoli Tang PY - 2015/04 DA - 2015/04 TI - The Study of Travel Social Marketing based on Mobile Internet BT - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine PB - Atlantis Press SP - 339 EP - 343 SN - 2352-5428 UR - https://doi.org/10.2991/emim-15.2015.66 DO - 10.2991/emim-15.2015.66 ID - Li2015/04 ER -