Study on the Marketing Ability Training of Higher Professional Personnel based on SAKT Mode
- DOI
- 10.2991/emim-15.2015.119How to use a DOI?
- Keywords
- Ability analysis; SAKT; Practical teaching; Professionalism; School-enterprise cooperation
- Abstract
This paper builds a SAKT mode to develop the marketing ability training of higher professional personnel. SAKT mode integrated four questions to solve: (A) teaching students in accordance of their aptitude (Student), (B) ability-oriented system (Ability), (C) marketing knowledge basis (Knowledge) and (D) effectively using the characteristics of a variety of teaching methods (Teaching Method). Based on analysis of "three knowledge communities and three modules of ability" of marketing course and seven elements of the ability goal including action, basic, interest, learning, innovation, team and year, the paper explored the mechanism innovation of cultivation including the school-enterprise cooperation, skill oriented and real education. We found that the practical teaching method system was the key integrated of teaching project, skills competitions and enterprises projects. And "Four Fusion One" mode of improve the professional ability is the result which fusing the abilities of learning, practice, cooperation and innovation. Applying this study, the college can develop more higher talents (professional personnel) who show the high professionalism, strong professional ability and advantages of development.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tao He AU - Ningchuan Jiang PY - 2015/04 DA - 2015/04 TI - Study on the Marketing Ability Training of Higher Professional Personnel based on SAKT Mode BT - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine PB - Atlantis Press SP - 600 EP - 604 SN - 2352-5428 UR - https://doi.org/10.2991/emim-15.2015.119 DO - 10.2991/emim-15.2015.119 ID - He2015/04 ER -