Proceedings of the 2015 International Conference on Education, Management, Information and Medicine

Application of Red Envelopes –New Weapon of WeChat Payment

Authors
Wei Liu, Xudong He, Peiyi Zhang
Corresponding Author
Wei Liu
Available Online April 2015.
DOI
10.2991/emim-15.2015.139How to use a DOI?
Keywords
WeChat Payment; Red Envelopes; WeChat Marketing; Application
Abstract

The Tencent Inc. increases propagating WeChat payment through red envelopes to boost the WeChat payment recognized and used widely. With the help of two year’s spring festival gala broadcast, red envelopes have become the new economy key words. In this paper, we discuss the present situation, significance and problems of red envelopes, rationally analysis the popularity of grabbing red envelopes and remind users to avoid misunderstanding into red envelopes using.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Education, Management, Information and Medicine
Series
Advances in Economics, Business and Management Research
Publication Date
April 2015
ISBN
10.2991/emim-15.2015.139
ISSN
2352-5428
DOI
10.2991/emim-15.2015.139How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wei Liu
AU  - Xudong He
AU  - Peiyi Zhang
PY  - 2015/04
DA  - 2015/04
TI  - Application of Red Envelopes –New Weapon of WeChat Payment
BT  - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine
PB  - Atlantis Press
SP  - 704
EP  - 708
SN  - 2352-5428
UR  - https://doi.org/10.2991/emim-15.2015.139
DO  - 10.2991/emim-15.2015.139
ID  - Liu2015/04
ER  -