The Application of Data Mining Technology in E-commerce

DOI

10.2991/emim-15.2015.241How to use a DOI?

Keywords

Data mining; Electronic business letter; Application research

Abstract

This paper expounds the concept of data mining technology and the architecture of data mining technology. Focuses on the process of data mining. And is the story of the main technical data mining. And then expounds the application of data mining technology in e-commerce activities. Including customer purchasing behavior analysis for mining, analyze customer access to the site, from historical sales data mining trading rule, Positioning customer network gender and path analysis.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Yan
PY  - 2015/04
DA  - 2015/04
TI  - The Application of Data Mining Technology in E-commerce
BT  - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine
PB  - Atlantis Press
SP  - 1231
EP  - 1236
SN  - 2352-5428
UR  - https://doi.org/10.2991/emim-15.2015.241
DO  - 10.2991/emim-15.2015.241
ID  - Yan2015/04
ER  -