Proceedings of the 2015 International Conference on Education, Management, Information and Medicine

The Research of Bad Review on the Evaluation of the Network’s Influence on Consumer Choice

Authors
Donglian Zhu, Yali Li
Corresponding Author
Donglian Zhu
Available Online April 2015.
DOI
10.2991/emim-15.2015.278How to use a DOI?
Keywords
Online evaluation; poor evaluation; consumers’ choice; Taobao
Abstract

Ever since the 21st century, with the rapid development and popularization of the Internet in China, which has changed people’s way of life, new business mode and economic behavior also arise at the historic moment. In the traditional way of shopping, people share about consumption experience of commodities or services through face-to-face communication, which is online evaluation. Online evaluation affects consumers’ purchase decisions through affecting their trust, so this paper proposes the research of online evaluation’s influence on consumers’ choice based on this research background.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2015 International Conference on Education, Management, Information and Medicine
Series
Advances in Economics, Business and Management Research
Publication Date
April 2015
ISBN
10.2991/emim-15.2015.278
ISSN
2352-5428
DOI
10.2991/emim-15.2015.278How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Donglian Zhu
AU  - Yali Li
PY  - 2015/04
DA  - 2015/04
TI  - The Research of Bad Review on the Evaluation of the Network’s Influence on Consumer Choice
BT  - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine
PB  - Atlantis Press
SP  - 1423
EP  - 1426
SN  - 2352-5428
UR  - https://doi.org/10.2991/emim-15.2015.278
DO  - 10.2991/emim-15.2015.278
ID  - Zhu2015/04
ER  -