Study on the Location of Distributed Distribution Centers: Considering Dual Marketing Channel in B2C E-commerce Environment

DOI

10.2991/emim-17.2017.208How to use a DOI?

Keywords

Distributed distribution centers; Location; Dual marketing channel; B2C

Abstract

The rapid development of Internet and e-commerce makes the "information flow" and "capital flow" in commercial activities so easy, however "physical flow" has been at a low level. This paper proposes solution of distributed distribution centers (DDCs) based on the dual marketing channel policy. Considering the two factors of supply chain cost and delivery service level, a bi-objective optimization model based on mixed integer programming is established. The number and location of DDCs are determined by model to improve the distribution efficiency of B2C commerce. Finally the validity of the model is verified by a numerical experiment. The result shows that establishment of DDCs is more cost-effective than building a single distribution center while the level of delivery has been significantly improved.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Debao Dai
AU  - Xiaohui Gu
PY  - 2017/04
DA  - 2017/04
TI  - Study on the Location of Distributed Distribution Centers: Considering Dual Marketing Channel in B2C E-commerce Environment
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
PB  - Atlantis Press
SP  - 1040
EP  - 1044
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-17.2017.208
DO  - 10.2991/emim-17.2017.208
ID  - Dai2017/04
ER  -