Chinese Home Appliance Retailing Services Marketing Strategy based on Customer Value

DOI

10.2991/emim-17.2017.260How to use a DOI?

Keywords

Home Appliance; Services Marketing; Innovation

Abstract

The competition is very fierce in the modern business, more and more enterprises believe in the importance of service marketing. This paper analyzes Chinese home appliance retailing service marketing from the view of customer value and put forward many strategies, such as: service design considerately, hearty service and setting up the whole system of service marketing. As a result, it improves customer satisfaction, so as to enhance the Chinese home appliance retailing service marketing level.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunxia Li
AU  - Xuechao Wei
AU  - Xiaoyan Zhang
PY  - 2017/04
DA  - 2017/04
TI  - Chinese Home Appliance Retailing Services Marketing Strategy based on Customer Value
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
PB  - Atlantis Press
SP  - 1288
EP  - 1293
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-17.2017.260
DO  - 10.2991/emim-17.2017.260
ID  - Li2017/04
ER  -