The Research of Jilin City Snow Festival Tourism International Development Path

DOI

10.2991/emim-17.2017.363How to use a DOI?

Keywords

Jilin City; Ice and snow tourism; Ice and snow tourism festival; Internationalization

Abstract

Jilin city is the national famous ice and snow tourist city, it is rich in natural resources, suitable for a variety of forms, a variety of ice and snow tourist activities. Unique ice and snow resources and geographical advantages, makes the city convenient for the development of the tertiary industry. Jilin city of ice and snow tourism festival held the more success, won the certain brand in domestic benefit. How to make the Jilin city of ice and snow tourist from national famous into to internationalization is need to research and analysis. Through to the Jilin city internationalization of ice and snow tourism development research, with innovative management model, combining with the development of national revitalization of northeast old industrial base, using the four-step development strategy to promote Jilin ice-snow tourism brand value promotion, get the value of the study.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Qiang Zhang
PY  - 2017/04
DA  - 2017/04
TI  - The Research of Jilin City Snow Festival Tourism International Development Path
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
PB  - Atlantis Press
SP  - 1780
EP  - 1784
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-17.2017.363
DO  - 10.2991/emim-17.2017.363
ID  - Zhang2017/04
ER  -