Analysis of the Importance of Enterprise Culture on Consumer Behavior-------An Example of Starbucks

DOI

10.2991/emim-17.2017.374How to use a DOI?

Keywords

Corporate culture; Consumer behavior; Factor analysis

Abstract

With the development of firms and why have amount of company are bankrupt even close down. This is because they have no a strong enterprise culture, because enterprise culture are influence the development of company and employees morale. It also influence the consumer behavior and effect consumers make decision when consumers buy the goods. Therefore, all kinds of enterprise were established one after another. Many enterprise increase their profits by changing their aims to develop their own unique enterprise culture instead of decreasing their products and services' cost. To a certain extent, the enterprise culture makes the decision of the success or failure of their businesses. So the enterprise culture has become a serious index to compete among all corporate.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yadi Nan
AU  - Xing Li
PY  - 2017/04
DA  - 2017/04
TI  - Analysis of the Importance of Enterprise Culture on Consumer Behavior-------An Example of Starbucks
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
PB  - Atlantis Press
SP  - 1831
EP  - 1836
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-17.2017.374
DO  - 10.2991/emim-17.2017.374
ID  - Nan2017/04
ER  -