Agent-based Modeling of Consumer Purchase Decision-making Process considering Quality of Web
- 10.2991/emle-16.2017.15How to use a DOI?
- agent-based modeling; consumer purchase decision; motivation function; quality of website omponent
The problem of consumer purchase decision-making has been of great interest of researchers. The traditional model of mathematics and statistics is a static process. However, consumer purchase decision-making includes many fields, which is a social process of complexity. So, this paper builds an agent-based model of consumer purchase decision-making. Moreover, an agent-based frame structure of the consumer's purchasing behaviors considering quality of website is proposed. The frame structure is a motivation function that involves price of commodity, quality of commodity, and quality of web. In the future, the agent-based model need to be executed in the simulation platform and validated systematically.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nan Zhang PY - 2016/12 DA - 2016/12 TI - Agent-based Modeling of Consumer Purchase Decision-making Process considering Quality of Web BT - Proceedings of the 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016) PB - Atlantis Press SP - 77 EP - 79 SN - 2352-5428 UR - https://doi.org/10.2991/emle-16.2017.15 DO - 10.2991/emle-16.2017.15 ID - Zhang2016/12 ER -