Assessment for Food Cold Chain Logistics Use Willingness under the Applied Transformation Taking Changle District Residents as an Example

DOI

10.2991/emle-16.2017.22How to use a DOI?

Keywords

food cold chain logistics; UTAUT; use willingness

Abstract

Based on the Unified Theory of Acceptance and Use of Technology, UTAUT, this study is to discuss the public's acceptance and use willingness of food cold chain logistics, and to supervise the influence factors and level to food cold chain logistics use willingness, and also to supervise its actual use situation. The study finds that the influences factors of cold chain logistic use willingness, from large to small, are social influence, performance expectations, mental and physic efforts expectations, which means that under the public important participant support on the food cold chain logistics, the use willingness of the food cold chain logistics is relatively higher; on the contrary, it is relatively lower. Then, if the public can clearly understand the importance, convenience, benefits of the cold chain logistics, and when the public use the cold chain logistics, the user interface can be more friendly, the network speed can be fast enough, and the usage can be more smoothly and pleasantly, the use willingness of cold chain logistics also will become higher.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mei Chiao Lai
AU  - Chin Jung Lin
AU  - Chien Jen Hung
PY  - 2016/12
DA  - 2016/12
TI  - Assessment for Food Cold Chain Logistics Use Willingness under the Applied Transformation Taking Changle District Residents as an Example
BT  - Proceedings of the 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
PB  - Atlantis Press
SP  - 105
EP  - 109
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-16.2017.22
DO  - 10.2991/emle-16.2017.22
ID  - Lai2016/12
ER  -