Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017)

A Study on the Construction of Innovative Ecological System of "Content E-commerce"

Authors
Dingjie Xu
Corresponding Author
Dingjie Xu
Available Online December 2017.
DOI
10.2991/emle-17.2017.73How to use a DOI?
Keywords
content E-commerce; platform; innovative ecological system
Abstract

The current E-commerce enterprise competition is intense, entity shop increasing development of experiential marketing. If E-commerce platform plays only "sales platform" role, and operate the traditional mode of operation, it's far short for the enterprises to enhance their competitiveness, access to a broader market, keep the demand of the customer's viscosity. Therefore, this article is study on innovative ecological system of "content E-commerce", which can also be seen as the positive transformation of the current traditional E-commerce platform, mainly from two aspects, marketing system and commodities operations; to discuss the construction of the platform of "content E-commerce", hope to play a promoting role in the development of related businesses.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
December 2017
ISBN
10.2991/emle-17.2017.73
ISSN
2352-5428
DOI
10.2991/emle-17.2017.73How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dingjie Xu
PY  - 2017/12
DA  - 2017/12
TI  - A Study on the Construction of Innovative Ecological System of "Content E-commerce"
BT  - Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017)
PB  - Atlantis Press
SP  - 357
EP  - 359
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-17.2017.73
DO  - 10.2991/emle-17.2017.73
ID  - Xu2017/12
ER  -