Study on customer relationship management of commercial banks in the background of big data

DOI

10.2991/febm-16.2016.31How to use a DOI?

Keywords

big data; commercial banks; customer, relationship management, challenges

Abstract

In view of current banking competition and lower customer satisfaction, this paper analyzed the characteristics of big data and discussed the commercial banks under the era of big data. Customer relationship management (CRM) face challenges, such as data scattered and leaked. This paper proposed such policies as customer information platform, technical defense and differentiated marketing.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinhua Wang
PY  - 2016/11
DA  - 2016/11
TI  - Study on customer relationship management of commercial banks in the background of big data
BT  - Proceedings of the First International Conference Economic and Business Management 2016
PB  - Atlantis Press
SP  - 201
EP  - 205
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-16.2016.31
DO  - 10.2991/febm-16.2016.31
ID  - Wang2016/11
ER  -