Exploring the Service Quality Assessment and Competition Strategy of Online Shopping Website
Authors
Hsiao-Ming Chen, Chia-Huei Wu, Yu-Hsi Yuan
Corresponding Author
Hsiao-Ming Chen
Available Online November 2016.
- DOI
- 10.2991/febm-16.2016.56How to use a DOI?
- Keywords
- online shopping; importance-performance analysis; service quality; competition strategy
- Abstract
The online shopping market was highly competitive. It is important to do market segmentation and positioning more accurately, and establish unique competitive strength to avoid commodity or business model be copied easily by competitors. The Importance-Performance Analysis Model was commonly to be implemented for performance assessment and competition strategy analysis. IPA method was employed in this study to investigate the online shopping service quality of case enterprise. Yet, the results and findings were reported to case enterprise for further improvement of their competition strategy accordingly.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hsiao-Ming Chen AU - Chia-Huei Wu AU - Yu-Hsi Yuan PY - 2016/11 DA - 2016/11 TI - Exploring the Service Quality Assessment and Competition Strategy of Online Shopping Website BT - Proceedings of the First International Conference Economic and Business Management 2016 PB - Atlantis Press SP - 373 EP - 378 SN - 2352-5428 UR - https://doi.org/10.2991/febm-16.2016.56 DO - 10.2991/febm-16.2016.56 ID - Chen2016/11 ER -