Automobile Dealers' Customer Relationship Management based on Customer Value

DOI

10.2991/febm-16.2016.88How to use a DOI?

Keywords

customer life value; automobile dealer; customer relationship management; quality customer; loyalty

Abstract

With the increasing competition between enterprises, customer relationship management becomes more and more important. In order to distinguish quality customers, it is significant to calculate customer lifetime value. This paper proposes a customer lifetime value evaluation model to analyse the customer value. After ranking customers based on the customer value, automobile dealers can take measures to attract quality customers. Automobile dealers' profitability earning power can be improved by making customers loyal.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Daiyue Sun
AU  - Xu Wang
AU  - Yingbo Wu
PY  - 2016/11
DA  - 2016/11
TI  - Automobile Dealers' Customer Relationship Management based on Customer Value
BT  - Proceedings of the First International Conference Economic and Business Management 2016
PB  - Atlantis Press
SP  - 586
EP  - 590
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-16.2016.88
DO  - 10.2991/febm-16.2016.88
ID  - Sun2016/11
ER  -