A Story of a Cup of Coffee

Review of Google Local Guide Review

DOI

10.2991/ahsseh.k.210122.010How to use a DOI?

Keywords

Customer behaviour, Google review, cafe, impression, word query

Abstract

This study aims to seek the lack of insight Google Local Guide into what constitutes a positive presence for the Caravella cafe through its reviewer. The data collected is in the form of opinions and reviews from consumers who have visited the Caravella café. The data collected were comments from 120 reviewers processed with NVivo version 10 for Windows to get the word queries. From these findings, there are two main components of its cafe, namely the general impression in the form of a distinctive café atmosphere image and a special impression in the form of providing products and services. In general, the impression of atmosphere or ambience and then consumers get more satisfaction with the core products of the restaurant, namely food, beverages, and service. The success of café business to get best rating reviews through two aspects, they are strong concept in atmosphere ambience and menu determination.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Setiawan Priatmoko
AU  - Dávid Lóránt
PY  - 2021
DA  - 2021/01/25
TI  - A Story of a Cup of Coffee
BT  - Proceedings of the 4th Forum in Research, Science, and Technology (FIRST-T3-20)
PB  - Atlantis Press
SP  - 50
EP  - 55
SN  - 2667-128X
UR  - https://doi.org/10.2991/ahsseh.k.210122.010
DO  - 10.2991/ahsseh.k.210122.010
ID  - Priatmoko2021
ER  -