Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

Determinants of Customer Trust and Its Implication

Authors
Nandan Limakrisna, Deden Komar Priatna, Winna Roswina
Corresponding Author
Nandan Limakrisna
Available Online August 2016.
DOI
https://doi.org/10.2991/gcbme-16.2016.63How to use a DOI?
Keywords
profit sharing; customer relationships; customer trust; customer commitment.
Abstract
The real conditions a Sharia Banking in Bandung, shows that there is a very loyal customer which contributes more than 50 percent of the Moslem. The conditions reinforce the notion that the profit sharing and customer relationship have an influence in determining customer trust and in turn has implications for customer commitment of Sharia Banking in Bandung. The purpose of this research is to know and analyze the effect of profit sharing and customer relationships to customer trust, and its implication on customer commitment. The methods in this research use a quantitative approach to the design of explanatory and cross-sectional time horizon, using primary and secondary data, while the sampling is done by a proportional random sampling method which results in the sample of 210 respondents. The research model using Structural Equation Model (SEM). This finding of the results is Profit sharing and customer relationships proven to have a significant influence on customer trust, and customer trust shown to have a significant influence on customer commitment. The customer relationship is becoming customer consideration for trust and commit to Sharia Bank.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2016 Global Conference on Business, Management and Entrepreneurship
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
978-94-6252-268-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/gcbme-16.2016.63How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Nandan Limakrisna
AU  - Deden Komar Priatna
AU  - Winna Roswina
PY  - 2016/08
DA  - 2016/08
TI  - Determinants of Customer Trust and Its Implication
BT  - 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.63
DO  - https://doi.org/10.2991/gcbme-16.2016.63
ID  - Limakrisna2016/08
ER  -