Determinants of Customer Trust and Its Implication

DOI

10.2991/gcbme-16.2016.63How to use a DOI?

Keywords

profit sharing; customer relationships; customer trust; customer commitment.

Abstract

The real conditions a Sharia Banking in Bandung, shows that there is a very loyal customer which contributes more than 50 percent of the Moslem. The conditions reinforce the notion that the profit sharing and customer relationship have an influence in determining customer trust and in turn has implications for customer commitment of Sharia Banking in Bandung. The purpose of this research is to know and analyze the effect of profit sharing and customer relationships to customer trust, and its implication on customer commitment. The methods in this research use a quantitative approach to the design of explanatory and cross-sectional time horizon, using primary and secondary data, while the sampling is done by a proportional random sampling method which results in the sample of 210 respondents. The research model using Structural Equation Model (SEM). This finding of the results is Profit sharing and customer relationships proven to have a significant influence on customer trust, and customer trust shown to have a significant influence on customer commitment. The customer relationship is becoming customer consideration for trust and commit to Sharia Bank.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nandan Limakrisna
AU  - Deden Komar Priatna
AU  - Winna Roswina
PY  - 2016/08
DA  - 2016/08
TI  - Determinants of Customer Trust and Its Implication
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 350
EP  - 353
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.63
DO  - 10.2991/gcbme-16.2016.63
ID  - Limakrisna2016/08
ER  -