Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

Retail Mix Strategies of Minimarket

Authors
Ria Arifianti
Corresponding Author
Ria Arifianti
Available Online August 2016.
DOI
10.2991/gcbme-16.2016.81How to use a DOI?
Keywords
retail mix strategies, minimarket
Abstract

There have been many significant developments in modern retail, particularly in Bandung, which have led to increased competition among retailers. The competition not only occurs between retailers but also with large companies. One of the retail companies are minimarkets. With these conditions, the minimarket seems require a new strategy. One the strategy is the mixed retail strategy. This research uses the descriptive method. The data collection technique consisted of a literature review and field studies. The field studies that used are observations, interviews with the managers and consumers in minimarket, and also distributing the questionnaire to the consumers. The sampling technique that used is the Systematic Random Sampling. By using this method, it has found that the retail mix strategy has been worked well. But there are still many obstacles relating with the quality of goods taken as discounts, goods provided to make the exchange coupons sometimes not available and the guidelines given are unclear. Elements of mixed retail that consumers preferred are goods that used as the gift items and very useful, although sometimes the supplies are limited and fast discharged.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
Series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
10.2991/gcbme-16.2016.81
ISSN
2352-5428
DOI
10.2991/gcbme-16.2016.81How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ria Arifianti
PY  - 2016/08
DA  - 2016/08
TI  - Retail Mix Strategies of Minimarket
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 448
EP  - 452
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.81
DO  - 10.2991/gcbme-16.2016.81
ID  - Arifianti2016/08
ER  -