Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

The Effect of Brand Experience on Customer Satisfaction and The Impact toward Repurchase Intention

Authors
Ashri Hasian Ekaputri, Agus Rahayu, Lili Adi Wibowo
Corresponding Author
Ashri Hasian Ekaputri
Available Online August 2016.
DOI
https://doi.org/10.2991/gcbme-16.2016.85How to use a DOI?
Keywords
brand experience, customer satisfaction, Repurchase intention
Abstract
The growth of beauty industry makes business competition become dynamic and competitive. Clinic Skin Care existing have to attempt to maintain customer repurchase intention. Repurchase intention is very important for the business continuance in each company. The aspect that can create repurchase intention is customer satisfaction, a right strategy to achieve customer satisfaction is to make an brand experience for the customer. This research aims at determine the effect of brand experience to customer satisfaction and the impact toward repurchase intention to Clinic Skin Care customers in Bandung. Type of research used is verified descriptive. The method conducted is explanatory survey with simple random sampling. The numbers of the respondent are 375 participants. The data analysis technique conducted in this research is path analysis with SPSS 23.0 computer software. Based on the whole result test, score obtained through the path analysis is more than score in the table. It means there is a significant effect of brand experience to customer satisfaction and the impact toward repurchase intention
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 Global Conference on Business, Management and Entrepreneurship
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
978-94-6252-268-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/gcbme-16.2016.85How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ashri Hasian Ekaputri
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
PY  - 2016/08
DA  - 2016/08
TI  - The Effect of Brand Experience on Customer Satisfaction and The Impact toward Repurchase Intention
BT  - 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.85
DO  - https://doi.org/10.2991/gcbme-16.2016.85
ID  - HasianEkaputri2016/08
ER  -