The Dimensions of Entrepreneurial Orientation And Its Impact On Business Performance

DOI

10.2991/gcbme-16.2016.167How to use a DOI?

Keywords

Entrepreneurial Orientation, Marketing Performance, Operating Performance, Profitability

Abstract

Entrepreneurship attracted the attention of many parties, both academics and business practitioners. Entrepreneurship is believed to be one solution, so that the business can survive in the fierce competition. The company must have a strong entrepreneurial orientation. This study aimed to examine the effect of the dimensions of entrepreneurial orientation, individually on business performance. This research is a quantitative approach. The unit of analysis is the company in the restaurant industry. Data were collected by questionnaire. By using purposive sampling method, we have selected 112 restaurants, as a sample. Respondent is head of the company. Data were analyzed using multiple regression. The results showed that the dimensions of entrepreneurial orientation, which consists of autonomy, innovation, proactive, competitive aggressiveness and risk-taking, has a significant positive effect on the performance and marketing, operating performance and profitability, which is the dimension of business performance. This result proves that the entrepreneurial orientation, is an important aspect of a business.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hartelina Hartelina
PY  - 2016/08
DA  - 2016/08
TI  - The Dimensions of Entrepreneurial Orientation And Its Impact On Business Performance
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 898
EP  - 902
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.167
DO  - 10.2991/gcbme-16.2016.167
ID  - Hartelina2016/08
ER  -