Fostering and Advancing Inclusion and Diversity as Corporate's Key Strategies to Sustain in Global Competitiveness
- DOI
- 10.2991/gcbme-16.2016.177How to use a DOI?
- Keywords
- inclusion; diversity; innovation; sustainable; competitiveness
- Abstract
Diversity can be defined across six clear demographic strands: gender, age, race & ethnicity, sexual orientation, religion & beliefs, and disability. Finding new and better solutions, innovating, requires thinking differently. Transforming an idea into a new process, product or service to generate a competitive advantage, which depends as much on collective difference as on aggregate ability. Companies need a steady stream of products, services, marketing strategies, and sales plans that exceed their existing and prospective customers' expectations. One of the corporate's key strategies was to plug into diversity in all its forms, to energize creativity and make innovation a more natural and organic process. Today's global competition impact the need for productivity, innovation, and creativity that leverages diversity in entire business's ecosystem, through: (i) re-evaluating product line based on consumers and businesses which becoming more diverse, educated, and demanding, (ii) hiring employee, expertise and partners from diverse background and different specialist fields, and (iii) finding way to directly engage the customers as community to gain powerful insight into their demands. They must do this more quickly and better than their competitors. This research aims to assess insights and perspectives regarding the future of diversity and some of the new best practices that will allow diversity to play a more strategic role in cultivating sustainable business growth.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Priyo Yantyo AU - Syahrizal Maulana PY - 2016/08 DA - 2016/08 TI - Fostering and Advancing Inclusion and Diversity as Corporate's Key Strategies to Sustain in Global Competitiveness BT - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship PB - Atlantis Press SP - 949 EP - 961 SN - 2352-5428 UR - https://doi.org/10.2991/gcbme-16.2016.177 DO - 10.2991/gcbme-16.2016.177 ID - Yantyo2016/08 ER -